Shapeheart
Our story
Shapeheart is the story of two entrepreneurs who could no longer stand doing sports with poorly designed and uncomfortable armbands. Thanks to a crowdfunding campaign on Kickstarter, they were able to fund their project of an armband with a detachable magnetic sleeve and an integrated heart rate sensor, and test their idea directly with consumers.
Who are we?
We are Antoine and Michael and sport has always been part of our daily lives. We love sport because it helps us find joy and balance in our lives. Like many people, we do it with music, alone or with friends, we track our runs on Strava and let our GPS guide us on our bike or scooter.
That's why we created Shapeheart!
In the beginning...
This whole story of the detachable magnetic sleeve actually came about completely by chance. We were working on our cardio armband to offer a more reliable heart rate tracker than watches and more comfortable than chest straps.
We had decided to integrate an optical sensor into the armband, but we kept running into the following problem: having the sensor against the skin while keeping the phone on the outside of the jacket…
That's how the detachable magnetic sleeve system was born, and we very quickly understood that this was what could revolutionize phone accessories.
Designing quality products
Designing and developing a great product was a real challenge. We quickly understood why the concept had never existed before.
14 iterations were needed to get the ideal armband in our hands: a magnet system powerful enough to hold the phone firmly in place while allowing smooth access, without adding weight to the armband, compatible with virtually all phones and easy to produce.
It was exactly the same when designing the bike and motorcycle mount.
Our achievements
Shapeheart started out as a small French start-up, launched by passionate people. A start-up that won the FNAC 2016 jury prize, which made a name for itself by successfully running its Kickstarter campaign (nearly 1,000 products sold).
Today, it has more than 5,000 points of sale in over 20 countries, a range of around fifteen products and now several hundred thousand daily users.
Our vision for the future
Shapeheart's ambition is to become the reference urban-outdoor accessory brand in Europe. We have never stopped expanding our range since we began our story in June 2017 with the magnetic armband.
- 2018: Magnetic sports belt
- 2019: Magnetic phone mount for bikes
- 2020 : Magnetic phone mount for motorcycle and rearview mirror
- 2021: Magnetic phone mount for sport motorcycles, for rearview mirror (screwed) and for scooter dashboard
- 2022: PRO phone mount for bike and motorcycle handlebars, mount for bike stem, mount for ball adapter and a mount for motorcycle mirror cap. And, at the request of many of you, we launched an extension arm to position your smartphone exactly where you want it; plus a whole range of accessories!
- 2023: Car mount, bike computer mount, magnetic front and rear lights for bikes, anti-vibration system for motorcycles, phone lanyard.
And it's not over yet... 😉
